Why Facebook is Making You Pay
Tell me if this sounds familiar: You’re posting to your Facebook page—engaging, productive content—and for the first few months you’re getting lots of likes, clicks, and comments. Things seem to be going pretty great.
Then, without warning, your stats start to plummet on the very same type of content you’ve been publishing all along. What happened? Did your audience tire of you? Did your business suddenly become pase?
More likely, Facebook has decided that it’s time for you to pay up.
There are usually two reasons why a business page’s posts start with high visibility before dropping off: (1.) your posts are engaging to Facebook users and (2.) Facebook is trying to show you their site’s marketing potential for your business…for a limited time only.
No matter how good your organic (re: “unpaid”) strategy is, eventually Facebook will stop showing your posts to people for free. This approach is how Facebook makes their money. Facebook is free to use for both people and companies alike because their business model relies on selling user profile information, ad space, and sponsored post space to companies like yours.
Need a Boost?
If you’ve decided it’s time to boost a post in order to have it seen by more Facebook users, then you have some decisions to make.
How much should you spend on boosting? Considering other paid advertising avenues, boosting a Facebook post is one of the most cost-effective methods…if you play your cards right.
Which posts should you boost? Boosted posts should satisfy a profitable goal for your company, so choose wisely.
When is the right time to boost a post? Timing is everything when you’re working in the social media sphere. You want your posts to be relevant in order to promote growth, not to irritate or alarm your audience.
Choose Your Facebook Marketing Strategy with care
Once money is in the picture, you’ll want to build a successful strategy for Facebook marketing. A defined social media strategy will turn your dollars spent into dollars made by encouraging users to move forward with your company’s products or services.