Blue Monday Review
This independent literary magazine required a digital marketer to attract qualified journal submissions and build a loyal subscriber base.
Kansas City, MO
Content manager
The editorial and volunteer staff focused mainly on producing their print publication of Blue Monday Review and needed someone to attract writers, poets, and artists online. I created an online presence for the magazine with a content marketing strategy.
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Wrote and promoted BMR’s weekly blog series, “Blue Fridays,” which discussed literary trends and topics
Published and announced contest winners, encouraging a higher concentration of submissions
Edited and optimized posts from editorial staff members to make the content more user-friendly
Event Coordinator and Promoter
In order to be a key influencer in the Kansas City art scene, Blue Monday Review held regular events to attract the city’s artists, writers, and poets while supporting local businesses. I helped BMR reach these goals by coordinating and promoting events.
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Raising a quarter of the total accumulated funds for their non-profit Indiegogo campaign
Coordinating their launch party with other staff members and guest speakers
Promoted their launch party on social media message boards
Wrote blogs summarizing past events to grow public interest in future events
Social media consultant
BMR had in-house social media managers whose enthusiasm built their brand online. However, Wurthmann Digital Marketing regularly provided guidance to social media volunteers for Facebook, Tumblr, and Twitter in order to optimize the literary magazine’s reach and engagement.
straight from the source
“Helen Wurthmann has worked in multiple positions for Blue Monday Review since its creation in 2013, changing roles as our magazine grew and our needs changed. With every role, she has shown impressive initiative and enthusiasm for not only getting the base requirements handled efficiently and professionally, but also expanding each position for the good of the company. This is particularly impressive considering BMR is a small literary magazine that relies on unpaid volunteers for our staff, a fact that has never deterred her dedication or the quality of her work.
Helen’s current role with BMR is being the Blog Coordinator for our website (www.bluemondayreview.com). In this role, she writes at least one original blog per week and also helps to edit and post blogs from several guest and staff bloggers. The blogs she has written for BMR have demonstrably increased traffic to bluemondayreview.com. I believe this is not only due to Helen’s ability to select topics which appeal to our demographic and to pair those with provocative headlines, it is also due to the strength of her writing. Helen reliably writes blogs that are cohesive, creative, informative, witty, and professional. These qualities are essential to maintaining and improving BMR’s brand and reputation — as a literary magazine, to have blogs that are unpolished or rife with errors would be disastrous.
I can honestly say that BMR would not be the magazine it is today without her dedication and hard work. Helen is a pleasure to work with and I am confident she would thrive in any role she pursued.”